diff --git a/app/src/main/java/com/zion830/threedollars/repository/model/v2/response/HomeStoreEmptyResponse.kt b/app/src/main/java/com/zion830/threedollars/repository/model/v2/response/HomeStoreEmptyResponse.kt
new file mode 100644
index 00000000..da27bcc7
--- /dev/null
+++ b/app/src/main/java/com/zion830/threedollars/repository/model/v2/response/HomeStoreEmptyResponse.kt
@@ -0,0 +1,9 @@
+package com.zion830.threedollars.repository.model.v2.response
+
+import com.zion830.threedollars.R
+
+data class HomeStoreEmptyResponse(
+    val emptyImage: Int = R.drawable.ic_no_store,
+    val emptyTitle: Int = R.string.empty_store,
+    val emptyBody: Int = R.string.empty_store_msg
+) : AdAndStoreItem
\ No newline at end of file
diff --git a/app/src/main/java/com/zion830/threedollars/repository/model/v2/response/PopupsResponse.kt b/app/src/main/java/com/zion830/threedollars/repository/model/v2/response/PopupsResponse.kt
index 75ce24bd..91d30d4d 100644
--- a/app/src/main/java/com/zion830/threedollars/repository/model/v2/response/PopupsResponse.kt
+++ b/app/src/main/java/com/zion830/threedollars/repository/model/v2/response/PopupsResponse.kt
@@ -2,6 +2,7 @@ package com.zion830.threedollars.repository.model.v2.response
 
 import com.google.gson.annotations.SerializedName
 
+interface AdAndStoreItem
 
 data class PopupsResponse(
     @SerializedName("data")
@@ -14,9 +15,9 @@ data class PopupsResponse(
 
 data class Popups(
     @SerializedName("bgColor")
-    val bgColor: String = "",
+    val bgColor: String? = "",
     @SerializedName("fontColor")
-    val fontColor: String = "",
+    val fontColor: String? = "",
     @SerializedName("imageUrl")
     val imageUrl: String = "",
     @SerializedName("linkUrl")
@@ -25,4 +26,4 @@ data class Popups(
     val subTitle: String = "",
     @SerializedName("title")
     val title: String = ""
-)
\ No newline at end of file
+) : AdAndStoreItem
\ No newline at end of file
diff --git a/app/src/main/java/com/zion830/threedollars/repository/model/v2/response/store/StoreInfo.kt b/app/src/main/java/com/zion830/threedollars/repository/model/v2/response/store/StoreInfo.kt
index bc6c8c4f..174d0c0a 100644
--- a/app/src/main/java/com/zion830/threedollars/repository/model/v2/response/store/StoreInfo.kt
+++ b/app/src/main/java/com/zion830/threedollars/repository/model/v2/response/store/StoreInfo.kt
@@ -1,6 +1,9 @@
 package com.zion830.threedollars.repository.model.v2.response.store
 
 import com.google.gson.annotations.SerializedName
+import com.zion830.threedollars.repository.model.v2.response.AdAndStoreItem
+
+interface StoreByMenuItem
 
 data class StoreInfo(
     @SerializedName("categories")
@@ -25,4 +28,4 @@ data class StoreInfo(
     val visitHistory: VisitHistory = VisitHistory(),
     @SerializedName("isDeleted")
     val isDeleted: Boolean = false
-)
\ No newline at end of file
+) : AdAndStoreItem
\ No newline at end of file
diff --git a/app/src/main/java/com/zion830/threedollars/ui/addstore/view/NearStoreNaverMapFragment.kt b/app/src/main/java/com/zion830/threedollars/ui/addstore/view/NearStoreNaverMapFragment.kt
index 1f8765db..fa808c8e 100644
--- a/app/src/main/java/com/zion830/threedollars/ui/addstore/view/NearStoreNaverMapFragment.kt
+++ b/app/src/main/java/com/zion830/threedollars/ui/addstore/view/NearStoreNaverMapFragment.kt
@@ -36,7 +36,7 @@ class NearStoreNaverMapFragment(private val cameraMoved: () -> Unit = {}) : Nave
     }
 
     override fun onMyLocationLoaded(position: LatLng) {
-        viewModel.requestStoreInfo(position)
+        viewModel.requestHomeItem(position)
         viewModel.updateCurrentLocation(position)
     }
 
diff --git a/app/src/main/java/com/zion830/threedollars/ui/category/SelectCategoryFragment.kt b/app/src/main/java/com/zion830/threedollars/ui/category/SelectCategoryFragment.kt
index 65e1a1cf..7c6ca5d0 100644
--- a/app/src/main/java/com/zion830/threedollars/ui/category/SelectCategoryFragment.kt
+++ b/app/src/main/java/com/zion830/threedollars/ui/category/SelectCategoryFragment.kt
@@ -4,6 +4,7 @@ import android.annotation.SuppressLint
 import android.content.Intent
 import android.graphics.Color
 import android.net.Uri
+import androidx.core.graphics.toColorInt
 import androidx.core.text.bold
 import androidx.core.text.buildSpannedString
 import androidx.core.view.isVisible
@@ -19,6 +20,7 @@ import com.zion830.threedollars.repository.model.v2.response.store.CategoryInfo
 import com.zion830.threedollars.ui.category.adapter.SelectCategoryRecyclerAdapter
 import com.zion830.threedollars.ui.popup.PopupViewModel
 import zion830.com.common.base.BaseFragment
+import zion830.com.common.base.loadUrlImg
 import zion830.com.common.listener.OnItemClickListener
 
 class SelectCategoryFragment :
@@ -65,17 +67,16 @@ class SelectCategoryFragment :
             if (popups.isNotEmpty()) {
                 val popup = popups[0]
                 binding.tvAdTitle.text = popup.title
-                binding.tvAdTitle.setTextColor(Color.parseColor(popup.fontColor))
 
                 binding.tvAdBody.text = popup.subTitle
-                binding.tvAdBody.setTextColor(Color.parseColor(popup.fontColor))
 
-                binding.cdAdCategory.setCardBackgroundColor(Color.parseColor(popup.bgColor))
+                popup.fontColor?.let {
+                    binding.tvAdTitle.setTextColor(it.toColorInt())
+                    binding.tvAdBody.setTextColor(it.toColorInt())
+                }
+                popup.bgColor?.let { binding.cdAdCategory.setCardBackgroundColor(it.toColorInt()) }
 
-                Glide.with(requireContext())
-                    .load(popup.imageUrl)
-                    .transition(DrawableTransitionOptions.withCrossFade())
-                    .into(binding.ivAdImage)
+                binding.ivAdImage.loadUrlImg(popup.imageUrl)
 
                 binding.cdAdCategory.setOnClickListener {
                     startActivity(Intent(Intent.ACTION_VIEW, Uri.parse(popup.linkUrl)))
diff --git a/app/src/main/java/com/zion830/threedollars/ui/category/StoreByMenuActivity.kt b/app/src/main/java/com/zion830/threedollars/ui/category/StoreByMenuActivity.kt
index c10a000e..0ab7f871 100644
--- a/app/src/main/java/com/zion830/threedollars/ui/category/StoreByMenuActivity.kt
+++ b/app/src/main/java/com/zion830/threedollars/ui/category/StoreByMenuActivity.kt
@@ -2,26 +2,36 @@ package com.zion830.threedollars.ui.category
 
 import android.content.Context
 import android.content.Intent
+import android.net.Uri
 import androidx.activity.viewModels
+import androidx.core.graphics.toColorInt
+import com.bumptech.glide.Glide
+import com.bumptech.glide.load.resource.drawable.DrawableTransitionOptions
 import com.google.android.gms.ads.AdRequest
 import com.zion830.threedollars.R
 import com.zion830.threedollars.databinding.ActivityStoreByMenuBinding
+import com.zion830.threedollars.repository.model.v2.response.Popups
 import com.zion830.threedollars.repository.model.v2.response.store.CategoryInfo
 import com.zion830.threedollars.repository.model.v2.response.store.StoreInfo
 import com.zion830.threedollars.ui.category.adapter.SearchByDistanceRecyclerAdapter
 import com.zion830.threedollars.ui.category.adapter.SearchByRatingRecyclerAdapter
+import com.zion830.threedollars.ui.popup.PopupViewModel
 import com.zion830.threedollars.ui.store_detail.StoreDetailActivity
 import com.zion830.threedollars.ui.store_detail.map.StoreByMenuNaverMapFragment
 import com.zion830.threedollars.ui.store_detail.vm.StoreByMenuViewModel
 import com.zion830.threedollars.utils.*
 import zion830.com.common.base.BaseActivity
+import zion830.com.common.base.loadUrlImg
 import zion830.com.common.listener.OnItemClickListener
 
 class StoreByMenuActivity :
-    BaseActivity<ActivityStoreByMenuBinding, StoreByMenuViewModel>(R.layout.activity_store_by_menu), OnMapTouchListener {
+    BaseActivity<ActivityStoreByMenuBinding, StoreByMenuViewModel>(R.layout.activity_store_by_menu),
+    OnMapTouchListener {
 
     override val viewModel: StoreByMenuViewModel by viewModels()
 
+    private val popupViewModel: PopupViewModel by viewModels()
+
     private lateinit var menuType: CategoryInfo
 
     private val listener = object : OnItemClickListener<StoreInfo> {
@@ -30,12 +40,17 @@ class StoreByMenuActivity :
             startActivity(intent)
         }
     }
+    private val adListener = object : OnItemClickListener<Popups> {
+        override fun onClick(item: Popups) {
+            startActivity(Intent(Intent.ACTION_VIEW, Uri.parse(item.linkUrl)))
+        }
+    }
     private val storeByDistanceAdapters by lazy {
-        SearchByDistanceRecyclerAdapter(listener)
+        SearchByDistanceRecyclerAdapter(listener, adListener)
     }
 
     private val storeByRatingAdapters by lazy {
-        SearchByRatingRecyclerAdapter(listener)
+        SearchByRatingRecyclerAdapter(listener, adListener)
     }
 
     override fun onTouch() {
@@ -73,6 +88,28 @@ class StoreByMenuActivity :
                 viewModel.changeSortType(SortType.RATING, currentPosition)
             }
         }
+        popupViewModel.popups.observe(this, { popups ->
+            if (popups.isNotEmpty()) {
+                binding.itemStoreListAd.run {
+                    tvAdTitle.text = popups[0].title
+                    popups[0].fontColor?.let {
+                        tvAdTitle.setTextColor(it.toColorInt())
+                        tvAdBody.setTextColor(it.toColorInt())
+                    }
+                    tvAdBody.text = popups[0].subTitle
+
+                    popups[0].bgColor?.let { layoutItem.setBackgroundColor(it.toColorInt()) }
+
+                    ivAdImage.loadUrlImg(popups[0].imageUrl)
+
+                    tvDetail.setOnClickListener {
+                        startActivity(Intent(Intent.ACTION_VIEW, Uri.parse(popups[0].linkUrl)))
+                    }
+                }
+                storeByDistanceAdapters.submitAdList(popups)
+                storeByRatingAdapters.submitAdList(popups)
+            }
+        })
         viewModel.storeByRating.observe(this) {
             val storeInfoList = if (binding.cbCertification.isChecked) {
                 it.filter { storeInfo -> storeInfo.visitHistory.isCertified }
@@ -80,6 +117,7 @@ class StoreByMenuActivity :
                 it
             }
             storeByRatingAdapters.submitList(storeInfoList)
+            popupViewModel.getPopups("STORE_CATEGORY_LIST")
         }
         viewModel.storeByDistance.observe(this) {
             val storeInfoList = if (binding.cbCertification.isChecked) {
@@ -88,6 +126,7 @@ class StoreByMenuActivity :
                 it
             }
             storeByDistanceAdapters.submitList(storeInfoList)
+            popupViewModel.getPopups("STORE_CATEGORY_LIST")
         }
         binding.btnBack.setOnClickListener {
             finish()
diff --git a/app/src/main/java/com/zion830/threedollars/ui/category/adapter/SearchByAdViewHolder.kt b/app/src/main/java/com/zion830/threedollars/ui/category/adapter/SearchByAdViewHolder.kt
new file mode 100644
index 00000000..f58a5c52
--- /dev/null
+++ b/app/src/main/java/com/zion830/threedollars/ui/category/adapter/SearchByAdViewHolder.kt
@@ -0,0 +1,30 @@
+package com.zion830.threedollars.ui.category.adapter
+
+import android.annotation.SuppressLint
+import android.view.ViewGroup
+import androidx.core.graphics.toColorInt
+import com.bumptech.glide.Glide
+import com.bumptech.glide.load.resource.drawable.DrawableTransitionOptions
+import com.zion830.threedollars.R
+import com.zion830.threedollars.databinding.ItemStoreListAdBinding
+import com.zion830.threedollars.repository.model.v2.response.Popups
+import zion830.com.common.base.BaseViewHolder
+import zion830.com.common.base.loadUrlImg
+import zion830.com.common.listener.OnItemClickListener
+
+class SearchByAdViewHolder(parent: ViewGroup) :
+    BaseViewHolder<ItemStoreListAdBinding, Popups>(R.layout.item_store_list_ad, parent) {
+
+    @SuppressLint("Range")
+    override fun bind(item: Popups, listener: OnItemClickListener<Popups>?) {
+        super.bind(item, listener)
+        if (!item.fontColor.isNullOrEmpty()) {
+            binding.tvAdTitle.setTextColor(item.fontColor.toColorInt())
+            binding.tvAdBody.setTextColor(item.fontColor.toColorInt())
+        }
+        if (!item.bgColor.isNullOrEmpty()) {
+            binding.layoutItem.setBackgroundColor(item.bgColor.toColorInt())
+        }
+        binding.ivAdImage.loadUrlImg(item.imageUrl)
+    }
+}
\ No newline at end of file
diff --git a/app/src/main/java/com/zion830/threedollars/ui/category/adapter/SearchByDistanceRecyclerAdapter.kt b/app/src/main/java/com/zion830/threedollars/ui/category/adapter/SearchByDistanceRecyclerAdapter.kt
index 2bb2a368..fa490113 100644
--- a/app/src/main/java/com/zion830/threedollars/ui/category/adapter/SearchByDistanceRecyclerAdapter.kt
+++ b/app/src/main/java/com/zion830/threedollars/ui/category/adapter/SearchByDistanceRecyclerAdapter.kt
@@ -4,6 +4,8 @@ import android.view.ViewGroup
 import androidx.recyclerview.widget.RecyclerView
 import com.zion830.threedollars.R
 import com.zion830.threedollars.databinding.ItemStoreByDistanceBinding
+import com.zion830.threedollars.repository.model.v2.response.AdAndStoreItem
+import com.zion830.threedollars.repository.model.v2.response.Popups
 import com.zion830.threedollars.repository.model.v2.response.store.StoreInfo
 import com.zion830.threedollars.utils.SharedPrefUtils
 import zion830.com.common.base.BaseViewHolder
@@ -11,36 +13,88 @@ import zion830.com.common.ext.toFormattedNumber
 import zion830.com.common.listener.OnItemClickListener
 
 class SearchByDistanceRecyclerAdapter(
-    private val listener: OnItemClickListener<StoreInfo>
-) : RecyclerView.Adapter<SearchByDistanceViewHolder>() {
-    private val items = arrayListOf<StoreInfo>()
+    private val listener: OnItemClickListener<StoreInfo>,
+    private val adListener: OnItemClickListener<Popups>
+) : RecyclerView.Adapter<RecyclerView.ViewHolder>() {
+    private val items = arrayListOf<AdAndStoreItem>()
 
-    override fun getItemCount(): Int = items.size
+    override fun getItemCount(): Int {
+        return items.size
+    }
+
+    override fun getItemViewType(position: Int): Int {
+        return when (items[position]) {
+            is Popups -> {
+                VIEW_TYPE_AD
+            }
+            is StoreInfo -> {
+                VIEW_TYPE_STORE
+            }
+            else -> {
+                throw IllegalStateException("Not Found ViewHolder Type")
+            }
+        }
+    }
 
-    override fun onCreateViewHolder(parent: ViewGroup, viewType: Int): SearchByDistanceViewHolder {
-        return SearchByDistanceViewHolder(parent)
+    override fun onCreateViewHolder(parent: ViewGroup, viewType: Int) = when (viewType) {
+        VIEW_TYPE_AD -> {
+            SearchByAdViewHolder(parent)
+        }
+        VIEW_TYPE_STORE -> {
+            SearchByDistanceViewHolder(parent)
+        }
+        else -> {
+            throw IllegalStateException("Not Found ViewHolder Type $viewType")
+        }
     }
 
-    override fun onBindViewHolder(holder: SearchByDistanceViewHolder, position: Int) {
-        holder.bind(items[position], listener)
+    override fun onBindViewHolder(holder: RecyclerView.ViewHolder, position: Int) {
+        when (holder) {
+            is SearchByDistanceViewHolder -> {
+                holder.bind(items[position] as StoreInfo, listener)
+            }
+            is SearchByAdViewHolder -> {
+                holder.bind(items[position] as Popups, adListener)
+            }
+        }
     }
 
-    fun submitList(newItems: List<StoreInfo>) {
+    fun submitList(newItems: List<AdAndStoreItem>) {
         items.clear()
         items.addAll(newItems)
         notifyDataSetChanged()
     }
+
+    fun submitAdList(newItems: List<AdAndStoreItem>) {
+        if (items.isEmpty()) {
+            return
+        }
+        val list = items.filterIsInstance<StoreInfo>()
+        items.clear()
+        items.addAll(list)
+        items.add(1, newItems[0])
+        notifyDataSetChanged()
+    }
+
+
+    companion object {
+        private const val VIEW_TYPE_AD = 1
+        private const val VIEW_TYPE_STORE = 2
+    }
 }
 
-class SearchByDistanceViewHolder(parent: ViewGroup) : BaseViewHolder<ItemStoreByDistanceBinding, StoreInfo>(R.layout.item_store_by_distance, parent) {
+
+class SearchByDistanceViewHolder(parent: ViewGroup) :
+    BaseViewHolder<ItemStoreByDistanceBinding, StoreInfo>(R.layout.item_store_by_distance, parent) {
 
     override fun bind(item: StoreInfo, listener: OnItemClickListener<StoreInfo>?) {
         super.bind(item, listener)
 
         val categoryInfo = SharedPrefUtils.getCategories()
-        val categories = item.categories.joinToString(" ") { "#${categoryInfo.find { categoryInfo -> categoryInfo.category == it }?.name}" }
+        val categories =
+            item.categories.joinToString(" ") { "#${categoryInfo.find { categoryInfo -> categoryInfo.category == it }?.name}" }
         val distanceString = "${item.distance.toString().toFormattedNumber()}m"
         binding.tvCategory.text = categories
         binding.tvDistance.text = distanceString
     }
-}
\ No newline at end of file
+}
diff --git a/app/src/main/java/com/zion830/threedollars/ui/category/adapter/SearchByRatingRecyclerAdapter.kt b/app/src/main/java/com/zion830/threedollars/ui/category/adapter/SearchByRatingRecyclerAdapter.kt
index a2b223f3..e2ad109d 100644
--- a/app/src/main/java/com/zion830/threedollars/ui/category/adapter/SearchByRatingRecyclerAdapter.kt
+++ b/app/src/main/java/com/zion830/threedollars/ui/category/adapter/SearchByRatingRecyclerAdapter.kt
@@ -4,24 +4,56 @@ import android.view.ViewGroup
 import androidx.recyclerview.widget.RecyclerView
 import com.zion830.threedollars.R
 import com.zion830.threedollars.databinding.ItemStoreByRatingBinding
+import com.zion830.threedollars.repository.model.v2.response.AdAndStoreItem
+import com.zion830.threedollars.repository.model.v2.response.Popups
 import com.zion830.threedollars.repository.model.v2.response.store.StoreInfo
 import com.zion830.threedollars.utils.SharedPrefUtils
 import zion830.com.common.base.BaseViewHolder
 import zion830.com.common.listener.OnItemClickListener
 
 class SearchByRatingRecyclerAdapter(
-    private val listener: OnItemClickListener<StoreInfo>
-) : RecyclerView.Adapter<SearchByRatingViewHolder>() {
-    private val items = arrayListOf<StoreInfo>()
+    private val listener: OnItemClickListener<StoreInfo>,
+    private val adListener: OnItemClickListener<Popups>
+) : RecyclerView.Adapter<RecyclerView.ViewHolder>() {
+    private val items = arrayListOf<AdAndStoreItem>()
 
     override fun getItemCount(): Int = items.size
 
-    override fun onCreateViewHolder(parent: ViewGroup, viewType: Int): SearchByRatingViewHolder {
-        return SearchByRatingViewHolder(parent)
+    override fun getItemViewType(position: Int): Int {
+        return when (items[position]) {
+            is Popups -> {
+                VIEW_TYPE_AD
+            }
+            is StoreInfo -> {
+                VIEW_TYPE_STORE
+            }
+            else -> {
+                throw IllegalStateException("Not Found ViewHolder Type")
+            }
+        }
     }
 
-    override fun onBindViewHolder(holder: SearchByRatingViewHolder, position: Int) {
-        holder.bind(items[position], listener)
+    override fun onCreateViewHolder(parent: ViewGroup, viewType: Int) = when (viewType) {
+        VIEW_TYPE_AD -> {
+            SearchByAdViewHolder(parent)
+        }
+        VIEW_TYPE_STORE -> {
+            SearchByRatingViewHolder(parent)
+        }
+        else -> {
+            throw IllegalStateException("Not Found ViewHolder Type $viewType")
+        }
+    }
+
+    override fun onBindViewHolder(holder: RecyclerView.ViewHolder, position: Int) {
+        when (holder) {
+            is SearchByRatingViewHolder -> {
+                holder.bind(items[position] as StoreInfo, listener)
+            }
+            is SearchByAdViewHolder -> {
+                holder.bind(items[position] as Popups, adListener)
+            }
+        }
     }
 
     fun submitList(newItems: List<StoreInfo>) {
@@ -29,15 +61,33 @@ class SearchByRatingRecyclerAdapter(
         items.addAll(newItems)
         notifyDataSetChanged()
     }
+
+    fun submitAdList(newItems: List<AdAndStoreItem>) {
+        if (items.isEmpty()) {
+            return
+        }
+        val list = items.filterIsInstance<StoreInfo>()
+        items.clear()
+        items.addAll(list)
+        items.add(1, newItems[0])
+        notifyDataSetChanged()
+    }
+
+    companion object {
+        private const val VIEW_TYPE_AD = 1
+        private const val VIEW_TYPE_STORE = 2
+    }
 }
 
-class SearchByRatingViewHolder(parent: ViewGroup) : BaseViewHolder<ItemStoreByRatingBinding, StoreInfo>(R.layout.item_store_by_rating, parent) {
+class SearchByRatingViewHolder(parent: ViewGroup) :
+    BaseViewHolder<ItemStoreByRatingBinding, StoreInfo>(R.layout.item_store_by_rating, parent) {
 
     override fun bind(item: StoreInfo, listener: OnItemClickListener<StoreInfo>?) {
         super.bind(item, listener)
 
         val categoryInfo = SharedPrefUtils.getCategories()
-        val categories = item.categories.joinToString(" ") { "#${categoryInfo.find { categoryInfo -> categoryInfo.category == it }?.name}" }
+        val categories =
+            item.categories.joinToString(" ") { "#${categoryInfo.find { categoryInfo -> categoryInfo.category == it }?.name}" }
         binding.tvCategory.text = categories
     }
 }
\ No newline at end of file
diff --git a/app/src/main/java/com/zion830/threedollars/ui/home/HomeFragment.kt b/app/src/main/java/com/zion830/threedollars/ui/home/HomeFragment.kt
index ea49fae8..423a7781 100644
--- a/app/src/main/java/com/zion830/threedollars/ui/home/HomeFragment.kt
+++ b/app/src/main/java/com/zion830/threedollars/ui/home/HomeFragment.kt
@@ -2,16 +2,20 @@ package com.zion830.threedollars.ui.home
 
 import android.content.Intent
 import android.net.Uri
+import androidx.activity.viewModels
 import androidx.core.view.isVisible
 import androidx.fragment.app.activityViewModels
+import androidx.fragment.app.viewModels
 import androidx.recyclerview.widget.LinearSnapHelper
 import com.naver.maps.geometry.LatLng
 import com.zion830.threedollars.Constants
 import com.zion830.threedollars.R
 import com.zion830.threedollars.databinding.FragmentHomeBinding
+import com.zion830.threedollars.repository.model.v2.response.Popups
 import com.zion830.threedollars.repository.model.v2.response.store.StoreInfo
 import com.zion830.threedollars.ui.addstore.view.NearStoreNaverMapFragment
 import com.zion830.threedollars.ui.home.adapter.NearStoreRecyclerAdapter
+import com.zion830.threedollars.ui.popup.PopupViewModel
 import com.zion830.threedollars.ui.store_detail.StoreDetailActivity
 import com.zion830.threedollars.utils.getCurrentLocationName
 import com.zion830.threedollars.utils.showToast
@@ -53,7 +57,6 @@ class HomeFragment : BaseFragment<FragmentHomeBinding, HomeViewModel>(R.layout.f
                 getCurrentLocationName(it) ?: getString(R.string.location_no_address)
         }
         viewModel.nearStoreInfo.observe(viewLifecycleOwner) { store ->
-            binding.layoutEmpty.isVisible = store.isNullOrEmpty()
             adapter.submitList(store)
         }
         binding.layoutAddress.setOnClickListener {
@@ -74,6 +77,11 @@ class HomeFragment : BaseFragment<FragmentHomeBinding, HomeViewModel>(R.layout.f
                     showToast(R.string.exist_store_error)
                 }
             }
+        }, object : OnItemClickListener<Popups> {
+            override fun onClick(item: Popups) {
+                startActivity(Intent(Intent.ACTION_VIEW, Uri.parse(item.linkUrl)))
+            }
+
         }) { item ->
             if (item != null) {
                 val intent = StoreDetailActivity.getIntent(requireContext(), item.storeId, true)
@@ -81,7 +89,8 @@ class HomeFragment : BaseFragment<FragmentHomeBinding, HomeViewModel>(R.layout.f
             }
         }
         viewModel.nearStoreInfo.observe(viewLifecycleOwner) { res ->
-            naverMapFragment.addStoreMarkers(R.drawable.ic_store_off, res ?: listOf()) {
+            val list = res?.filterIsInstance<StoreInfo>()
+            naverMapFragment.addStoreMarkers(R.drawable.ic_store_off, list ?: listOf()) {
                 onStoreClicked(it)
             }
         }
@@ -105,13 +114,14 @@ class HomeFragment : BaseFragment<FragmentHomeBinding, HomeViewModel>(R.layout.f
                                 adapter.focusedIndex
                             )
                             adapter.notifyDataSetChanged()
-                            naverMapFragment.moveCameraWithAnim(adapter.getItemLocation(position))
+                            adapter.getItemLocation(position)
+                                ?.let { naverMapFragment.moveCameraWithAnim(it) }
                         }
                     }
                 })
         )
         binding.tvRetrySearch.setOnClickListener {
-            viewModel.requestStoreInfo(naverMapFragment.getMapCenterLatLng())
+            viewModel.requestHomeItem(naverMapFragment.getMapCenterLatLng())
             binding.tvRetrySearch.isVisible = false
         }
         binding.ibToss.setOnClickListener {
@@ -147,6 +157,6 @@ class HomeFragment : BaseFragment<FragmentHomeBinding, HomeViewModel>(R.layout.f
 
     override fun onResume() {
         super.onResume()
-        naverMapFragment.getMapCenterLatLng().let { viewModel.requestStoreInfo(it) }
+        naverMapFragment.getMapCenterLatLng().let { viewModel.requestHomeItem(it) }
     }
 }
\ No newline at end of file
diff --git a/app/src/main/java/com/zion830/threedollars/ui/home/HomeViewModel.kt b/app/src/main/java/com/zion830/threedollars/ui/home/HomeViewModel.kt
index 875127c4..0f7d60cc 100644
--- a/app/src/main/java/com/zion830/threedollars/ui/home/HomeViewModel.kt
+++ b/app/src/main/java/com/zion830/threedollars/ui/home/HomeViewModel.kt
@@ -3,8 +3,10 @@ package com.zion830.threedollars.ui.home
 import androidx.lifecycle.MutableLiveData
 import androidx.lifecycle.viewModelScope
 import com.naver.maps.geometry.LatLng
+import com.zion830.threedollars.repository.PopupRepository
 import com.zion830.threedollars.repository.StoreRepository
-import com.zion830.threedollars.repository.model.v2.response.store.StoreInfo
+import com.zion830.threedollars.repository.model.v2.response.AdAndStoreItem
+import com.zion830.threedollars.repository.model.v2.response.HomeStoreEmptyResponse
 import com.zion830.threedollars.utils.getCurrentLocationName
 import kotlinx.coroutines.Dispatchers
 import kotlinx.coroutines.launch
@@ -13,8 +15,9 @@ import zion830.com.common.base.BaseViewModel
 class HomeViewModel : BaseViewModel() {
 
     private val repository = StoreRepository()
+    private val popupRepository = PopupRepository()
 
-    val nearStoreInfo: MutableLiveData<List<StoreInfo>?> = MutableLiveData()
+    val nearStoreInfo: MutableLiveData<List<AdAndStoreItem>?> = MutableLiveData()
 
     val searchResultLocation: MutableLiveData<LatLng> = MutableLiveData()
 
@@ -28,12 +31,21 @@ class HomeViewModel : BaseViewModel() {
         addressText.value = getCurrentLocationName(latlng) ?: "위치를 찾는 중..."
     }
 
-    fun requestStoreInfo(location: LatLng) {
+    fun requestHomeItem(location: LatLng) {
         viewModelScope.launch(Dispatchers.IO + coroutineExceptionHandler) {
-            val data = repository.getAllStore(location.latitude, location.longitude)
-            if (data.isSuccessful) {
-                nearStoreInfo.postValue(data.body()?.data)
+            val storeData = repository.getAllStore(location.latitude, location.longitude)
+            val adData = popupRepository.getPopups("MAIN_PAGE_CARD").body()?.data
+
+            val resultList: ArrayList<AdAndStoreItem> = arrayListOf()
+            storeData.body()?.data?.let { resultList.addAll(it) }
+
+            if (resultList.isEmpty()) {
+                resultList.add(HomeStoreEmptyResponse())
+            }
+            if (adData != null) {
+                adData.firstOrNull()?.let { resultList.add(1, it) }
             }
+            nearStoreInfo.postValue(resultList.toList())
         }
     }
 }
\ No newline at end of file
diff --git a/app/src/main/java/com/zion830/threedollars/ui/home/SearchAddressFragment.kt b/app/src/main/java/com/zion830/threedollars/ui/home/SearchAddressFragment.kt
index bbc7412f..17724345 100644
--- a/app/src/main/java/com/zion830/threedollars/ui/home/SearchAddressFragment.kt
+++ b/app/src/main/java/com/zion830/threedollars/ui/home/SearchAddressFragment.kt
@@ -28,7 +28,7 @@ class SearchAddressFragment : BaseFragment<FragmentSearchByAddressBinding, HomeV
         adapter = SearchAddressRecyclerAdapter(object : OnItemClickListener<Document> {
             override fun onClick(item: Document) {
                 val location = LatLng(item.y.toDouble(), item.x.toDouble())
-                viewModel.requestStoreInfo(location)
+                viewModel.requestHomeItem(location)
                 searchViewModel.updateLatLng(location)
                 activity?.supportFragmentManager?.popBackStack()
                 searchViewModel.clear()
diff --git a/app/src/main/java/com/zion830/threedollars/ui/home/adapter/NearStoreRecyclerAdapter.kt b/app/src/main/java/com/zion830/threedollars/ui/home/adapter/NearStoreRecyclerAdapter.kt
index 1d2514d4..10fa00c7 100644
--- a/app/src/main/java/com/zion830/threedollars/ui/home/adapter/NearStoreRecyclerAdapter.kt
+++ b/app/src/main/java/com/zion830/threedollars/ui/home/adapter/NearStoreRecyclerAdapter.kt
@@ -1,35 +1,134 @@
 package com.zion830.threedollars.ui.home.adapter
 
+import android.annotation.SuppressLint
+import android.graphics.Color
 import android.view.ViewGroup
+import androidx.core.graphics.toColorInt
 import androidx.recyclerview.widget.ListAdapter
+import androidx.recyclerview.widget.RecyclerView
+import com.bumptech.glide.Glide
+import com.bumptech.glide.load.resource.drawable.DrawableTransitionOptions
 import com.naver.maps.geometry.LatLng
 import com.zion830.threedollars.R
+import com.zion830.threedollars.databinding.ItemHomeEmptyBinding
+import com.zion830.threedollars.databinding.ItemNearStoreAdBinding
+import com.zion830.threedollars.databinding.ItemStoreListAdBinding
 import com.zion830.threedollars.databinding.ItemStoreLocationBinding
+import com.zion830.threedollars.repository.model.v2.response.AdAndStoreItem
+import com.zion830.threedollars.repository.model.v2.response.HomeStoreEmptyResponse
+import com.zion830.threedollars.repository.model.v2.response.Popups
 import com.zion830.threedollars.repository.model.v2.response.store.StoreInfo
+import com.zion830.threedollars.ui.category.adapter.SearchByAdViewHolder
+import com.zion830.threedollars.ui.category.adapter.SearchByDistanceRecyclerAdapter
+import com.zion830.threedollars.ui.category.adapter.SearchByDistanceViewHolder
 import com.zion830.threedollars.ui.mypage.adapter.bindMenuIcons
 import com.zion830.threedollars.utils.SharedPrefUtils
 import zion830.com.common.base.BaseDiffUtilCallback
 import zion830.com.common.base.BaseViewHolder
+import zion830.com.common.base.loadUrlImg
 import zion830.com.common.listener.OnItemClickListener
 
 class NearStoreRecyclerAdapter(
     private val clickListener: OnItemClickListener<StoreInfo?>,
+    private val adClickListener: OnItemClickListener<Popups>,
     private val certificationClick: (StoreInfo?) -> Unit
-) : ListAdapter<StoreInfo?, NearStoreViewHolder>(BaseDiffUtilCallback()) {
+) : ListAdapter<AdAndStoreItem?, RecyclerView.ViewHolder>(BaseDiffUtilCallback()) {
     var focusedIndex = 0
 
-    fun getItemLocation(position: Int) =
-        LatLng(getItem(position)?.latitude ?: 0.0, getItem(position)?.longitude ?: 0.0)
+    fun getItemLocation(position: Int) = when (getItem(position)) {
+        is StoreInfo -> {
+            LatLng(
+                (getItem(position) as StoreInfo).latitude,
+                (getItem(position) as StoreInfo).longitude
+            )
+        }
+        else -> {
+            null
+        }
+    }
+
+    fun getItemPosition(item: StoreInfo) =
+        currentList.indexOfFirst {
+            if (it is StoreInfo) {
+                it.storeId == item.storeId
+            } else {
+                false
+            }
+        }
+
+    override fun getItemViewType(position: Int): Int = when (getItem(position)) {
+        is StoreInfo -> {
+            VIEW_TYPE_STORE
+        }
+        is Popups -> {
+            VIEW_TYPE_AD
+        }
+        else -> {
+            VIEW_TYPE_EMPTY
+        }
+    }
+
+    override fun onCreateViewHolder(parent: ViewGroup, viewType: Int) = when (viewType) {
+        VIEW_TYPE_AD -> {
+            NearStoreAdViewHolder(parent)
+        }
+        VIEW_TYPE_STORE -> {
+            NearStoreViewHolder(parent, certificationClick)
+        }
+        else -> {
+            NearStoreEmptyViewHolder(parent)
+        }
+    }
+
+    override fun onBindViewHolder(holder: RecyclerView.ViewHolder, position: Int) {
+        when (holder) {
+            is NearStoreViewHolder -> {
+                holder.bind(getItem(position) as StoreInfo, listener = clickListener)
+                holder.bindPosition(focusedIndex == position)
+            }
+            is NearStoreAdViewHolder -> {
+                holder.bind(getItem(position) as Popups, adClickListener)
+            }
+            is NearStoreEmptyViewHolder -> {
+                holder.bind(getItem(position) as HomeStoreEmptyResponse, null)
+            }
+        }
+    }
+
+    companion object {
+        private const val VIEW_TYPE_EMPTY = 0
+        private const val VIEW_TYPE_AD = 1
+        private const val VIEW_TYPE_STORE = 2
+    }
+}
 
-    fun getItemPosition(item: StoreInfo) = currentList.indexOfFirst { it?.storeId == item.storeId }
+class NearStoreEmptyViewHolder(parent: ViewGroup) :
+    BaseViewHolder<ItemHomeEmptyBinding, HomeStoreEmptyResponse>(R.layout.item_home_empty, parent) {
 
-    override fun onCreateViewHolder(parent: ViewGroup, viewType: Int): NearStoreViewHolder {
-        return NearStoreViewHolder(parent, certificationClick)
+    @SuppressLint("Range")
+    override fun bind(
+        item: HomeStoreEmptyResponse,
+        listener: OnItemClickListener<HomeStoreEmptyResponse>?
+    ) {
+        super.bind(item, listener)
     }
+}
 
-    override fun onBindViewHolder(holder: NearStoreViewHolder, position: Int) {
-        holder.bind(getItem(position), listener = clickListener)
-        holder.bindPosition(focusedIndex == position)
+class NearStoreAdViewHolder(parent: ViewGroup) :
+    BaseViewHolder<ItemNearStoreAdBinding, Popups>(R.layout.item_near_store_ad, parent) {
+
+    @SuppressLint("Range")
+    override fun bind(item: Popups, listener: OnItemClickListener<Popups>?) {
+        super.bind(item, listener)
+        if (!item.fontColor.isNullOrEmpty()) {
+            binding.tvAdTitle.setTextColor(item.fontColor.toColorInt())
+            binding.tvAdBody.setTextColor(item.fontColor.toColorInt())
+        }
+
+        if (!item.bgColor.isNullOrEmpty()) {
+            binding.layoutItem.setBackgroundColor(item.bgColor.toColorInt())
+        }
+        binding.ivAdImage.loadUrlImg(item.imageUrl)
     }
 }
 
diff --git a/app/src/main/res/drawable/rect_ff5c43_opacity_radius16.xml b/app/src/main/res/drawable/rect_ff5c43_opacity_radius16.xml
new file mode 100644
index 00000000..4f7eeaa3
--- /dev/null
+++ b/app/src/main/res/drawable/rect_ff5c43_opacity_radius16.xml
@@ -0,0 +1,8 @@
+<?xml version="1.0" encoding="utf-8"?>
+<shape xmlns:android="http://schemas.android.com/apk/res/android"
+    android:shape="rectangle">
+    
+    <solid android:color="#33FF5C43" />
+    
+    <corners android:radius="16dp" />
+</shape>
\ No newline at end of file
diff --git a/app/src/main/res/layout/activity_store_by_menu.xml b/app/src/main/res/layout/activity_store_by_menu.xml
index cdde8594..1387ba71 100644
--- a/app/src/main/res/layout/activity_store_by_menu.xml
+++ b/app/src/main/res/layout/activity_store_by_menu.xml
@@ -9,6 +9,10 @@
             name="viewModel"
             type="com.zion830.threedollars.ui.store_detail.vm.StoreByMenuViewModel" />
 
+        <variable
+            name="popupViewModel"
+            type="com.zion830.threedollars.ui.popup.PopupViewModel" />
+
         <import type="com.zion830.threedollars.utils.StringUtils" />
 
         <import type="android.view.View" />
@@ -216,6 +220,16 @@
                         android:textColor="@color/color_gray1"
                         android:visibility="gone" />
 
+                    <include
+                        android:id="@+id/itemStoreListAd"
+                        layout="@layout/item_store_list_ad"
+                        visibleIf="@{!viewModel.hasData &amp;&amp; !popupViewModel.popups.empty}"
+                        android:layout_width="match_parent"
+                        android:layout_height="wrap_content"
+                        android:layout_marginHorizontal="24dp"
+                        android:layout_marginTop="30dp"
+                        android:visibility="gone" />
+
                     <LinearLayout
                         android:layout_width="match_parent"
                         android:layout_height="wrap_content"
diff --git a/app/src/main/res/layout/fragment_home.xml b/app/src/main/res/layout/fragment_home.xml
index c0ee39ae..d6f2f04a 100644
--- a/app/src/main/res/layout/fragment_home.xml
+++ b/app/src/main/res/layout/fragment_home.xml
@@ -110,47 +110,5 @@
                 app:layout_constraintBottom_toBottomOf="parent"
                 app:layout_constraintEnd_toEndOf="parent" />
         </androidx.constraintlayout.widget.ConstraintLayout>
-
-        <LinearLayout
-            android:id="@+id/layout_empty"
-            android:layout_width="match_parent"
-            android:layout_height="wrap_content"
-            android:layout_gravity="bottom"
-            android:layout_marginHorizontal="23dp"
-            android:layout_marginBottom="80dp"
-            android:background="@drawable/rect_white_radius16"
-            android:orientation="horizontal"
-            android:padding="16dp">
-
-            <ImageView
-                android:layout_width="75dp"
-                android:layout_height="75dp"
-                android:scaleType="fitCenter"
-                android:src="@drawable/ic_no_store" />
-
-            <LinearLayout
-                android:layout_width="wrap_content"
-                android:layout_height="wrap_content"
-                android:layout_gravity="center_vertical"
-                android:orientation="vertical">
-
-                <TextView
-                    android:layout_width="wrap_content"
-                    android:layout_height="wrap_content"
-                    android:text="@string/empty_store"
-                    android:textColor="@color/black"
-                    android:textSize="16sp"
-                    android:fontFamily="@font/applegothic_bold"
-                    android:textStyle="bold" />
-
-                <TextView
-                    android:layout_width="wrap_content"
-                    android:layout_height="wrap_content"
-                    android:layout_marginTop="8dp"
-                    android:text="@string/empty_store_msg"
-                    android:textSize="12sp" />
-            </LinearLayout>
-
-        </LinearLayout>
     </FrameLayout>
 </layout>
\ No newline at end of file
diff --git a/app/src/main/res/layout/item_home_empty.xml b/app/src/main/res/layout/item_home_empty.xml
new file mode 100644
index 00000000..b4757e49
--- /dev/null
+++ b/app/src/main/res/layout/item_home_empty.xml
@@ -0,0 +1,62 @@
+<?xml version="1.0" encoding="utf-8"?>
+<layout xmlns:android="http://schemas.android.com/apk/res/android"
+    xmlns:app="http://schemas.android.com/apk/res-auto"
+    xmlns:tools="http://schemas.android.com/tools">
+
+    <data>
+
+        <variable
+            name="item"
+            type="com.zion830.threedollars.repository.model.v2.response.HomeStoreEmptyResponse" />
+    </data>
+
+    <androidx.cardview.widget.CardView
+        android:layout_width="320dp"
+        android:layout_height="wrap_content"
+        android:foreground="?attr/selectableItemBackgroundBorderless"
+        app:cardCornerRadius="16dp"
+        app:cardUseCompatPadding="true">
+
+        <LinearLayout
+            android:id="@+id/layout_empty"
+            android:layout_width="match_parent"
+            android:layout_height="wrap_content"
+            android:layout_marginHorizontal="16dp"
+            android:layout_marginVertical="28dp"
+            android:orientation="horizontal">
+
+            <ImageView
+                android:layout_width="75dp"
+                android:layout_height="75dp"
+                android:scaleType="fitCenter"
+                android:src="@drawable/ic_no_store" />
+
+            <LinearLayout
+                android:layout_width="wrap_content"
+                android:layout_height="wrap_content"
+                android:layout_gravity="center_vertical"
+                android:orientation="vertical">
+
+                <TextView
+                    android:layout_width="wrap_content"
+                    android:layout_height="wrap_content"
+                    android:fontFamily="@font/applegothic_bold"
+                    android:text="@{item.emptyTitle}"
+                    android:textColor="@color/black"
+                    android:textSize="16sp"
+                    android:textStyle="bold"
+                    tools:text="@string/empty_store" />
+
+                <TextView
+                    android:layout_width="wrap_content"
+                    android:layout_height="wrap_content"
+                    android:layout_marginTop="8dp"
+                    android:text="@{item.emptyBody}"
+                    android:textSize="12sp"
+                    tools:text="@string/empty_store_msg" />
+            </LinearLayout>
+
+        </LinearLayout>
+    </androidx.cardview.widget.CardView>>
+
+</layout>
\ No newline at end of file
diff --git a/app/src/main/res/layout/item_near_store_ad.xml b/app/src/main/res/layout/item_near_store_ad.xml
new file mode 100644
index 00000000..d11a7287
--- /dev/null
+++ b/app/src/main/res/layout/item_near_store_ad.xml
@@ -0,0 +1,90 @@
+<?xml version="1.0" encoding="utf-8"?>
+<layout xmlns:android="http://schemas.android.com/apk/res/android"
+    xmlns:app="http://schemas.android.com/apk/res-auto"
+    xmlns:tools="http://schemas.android.com/tools">
+
+    <data>
+
+        <variable
+            name="item"
+            type="com.zion830.threedollars.repository.model.v2.response.Popups" />
+
+        <variable
+            name="listener"
+            type="zion830.com.common.listener.OnItemClickListener" />
+    </data>
+
+    <androidx.cardview.widget.CardView
+        android:id="@+id/adCardView"
+        android:layout_width="320dp"
+        android:layout_height="wrap_content"
+        android:foreground="?attr/selectableItemBackgroundBorderless"
+        app:cardCornerRadius="16dp"
+        app:cardUseCompatPadding="true">
+
+        <androidx.constraintlayout.widget.ConstraintLayout
+            android:id="@+id/layout_item"
+            android:layout_width="match_parent"
+            android:layout_height="wrap_content"
+            android:clickable="true"
+            android:focusable="true"
+            android:onClick="@{() -> listener.onClick(item)}"
+            android:paddingVertical="6dp"
+            tools:ignore="UnusedAttribute">
+
+            <TextView
+                android:id="@+id/tv_ad"
+                android:layout_width="0dp"
+                android:layout_height="wrap_content"
+                android:layout_marginStart="16dp"
+                android:layout_marginTop="12dp"
+                android:background="@drawable/rect_ff5c43_opacity_radius16"
+                android:paddingHorizontal="12dp"
+                android:paddingVertical="4dp"
+                android:text="@string/ad"
+                android:textColor="@color/color_FF5C43"
+                android:textSize="12sp"
+                app:layout_constraintStart_toStartOf="parent"
+                app:layout_constraintTop_toTopOf="parent" />
+
+            <TextView
+                android:id="@+id/tv_ad_title"
+                android:layout_width="0dp"
+                android:layout_height="wrap_content"
+                android:layout_marginStart="16dp"
+                android:layout_marginTop="10dp"
+                android:layout_marginEnd="6dp"
+                android:text="@{item.title}"
+                android:textColor="@color/black"
+                android:textSize="16sp"
+                app:layout_constraintEnd_toStartOf="@id/iv_ad_image"
+                app:layout_constraintStart_toStartOf="parent"
+                app:layout_constraintTop_toBottomOf="@id/tv_ad"
+                tools:text="가3팀이 붕어빵을 판다?" />
+
+            <TextView
+                android:id="@+id/tv_ad_body"
+                style="@style/LightTextViewStyle"
+                android:layout_width="0dp"
+                android:layout_height="wrap_content"
+                android:layout_marginStart="16dp"
+                android:layout_marginTop="8dp"
+                android:layout_marginEnd="6dp"
+                android:text="@{item.subTitle}"
+                android:textColor="@color/color_FFA1AA"
+                android:textSize="12sp"
+                app:layout_constraintEnd_toStartOf="@id/iv_ad_image"
+                app:layout_constraintStart_toStartOf="parent"
+                app:layout_constraintTop_toBottomOf="@id/tv_ad_title"
+                tools:text="일이삼사오육칠팔구십일이삼사일이삼사오육칠팔구십일이삼사" />
+
+            <ImageView
+                android:id="@+id/iv_ad_image"
+                android:layout_width="88dp"
+                android:layout_height="120dp"
+                app:layout_constraintEnd_toEndOf="parent"
+                app:layout_constraintTop_toTopOf="parent"
+                tools:src="@drawable/ic_launcher_background" />
+        </androidx.constraintlayout.widget.ConstraintLayout>
+    </androidx.cardview.widget.CardView>
+</layout>
\ No newline at end of file
diff --git a/app/src/main/res/layout/item_store_list_ad.xml b/app/src/main/res/layout/item_store_list_ad.xml
new file mode 100644
index 00000000..8ed001e8
--- /dev/null
+++ b/app/src/main/res/layout/item_store_list_ad.xml
@@ -0,0 +1,89 @@
+<?xml version="1.0" encoding="utf-8"?>
+<layout xmlns:android="http://schemas.android.com/apk/res/android"
+    xmlns:app="http://schemas.android.com/apk/res-auto"
+    xmlns:tools="http://schemas.android.com/tools">
+
+    <data>
+
+        <variable
+            name="item"
+            type="com.zion830.threedollars.repository.model.v2.response.Popups" />
+        <variable
+            name="listener"
+            type="zion830.com.common.listener.OnItemClickListener" />
+    </data>
+    <androidx.constraintlayout.widget.ConstraintLayout
+        android:id="@+id/layout_item"
+        android:layout_width="match_parent"
+        android:layout_height="wrap_content"
+        android:layout_marginBottom="16dp"
+        android:background="@drawable/rect_white_radius16"
+        android:foreground="?attr/selectableItemBackgroundBorderless"
+        android:paddingHorizontal="16dp"
+        android:paddingVertical="16dp"
+        tools:ignore="UnusedAttribute">
+
+
+        <TextView
+            android:id="@+id/tv_ad"
+            android:layout_width="0dp"
+            android:layout_height="wrap_content"
+            android:background="@drawable/rect_ff5c43_opacity_radius16"
+            android:paddingHorizontal="12dp"
+            android:paddingVertical="4dp"
+            android:text="@string/ad"
+            android:textColor="@color/color_FF5C43"
+            android:textSize="12sp"
+            app:layout_constraintStart_toStartOf="parent"
+            app:layout_constraintTop_toTopOf="parent" />
+
+        <TextView
+            android:id="@+id/tv_detail"
+            style="@style/LightTextViewStyle"
+            android:layout_width="wrap_content"
+            android:layout_height="wrap_content"
+            android:layout_marginTop="4dp"
+            android:text="@string/detail"
+            android:onClick="@{() -> listener.onClick(item)}"
+            android:textColor="@color/color_FFA1AA"
+            android:textSize="12sp"
+            app:layout_constraintEnd_toEndOf="parent"
+            app:layout_constraintTop_toTopOf="parent" />
+
+        <TextView
+            android:id="@+id/tv_ad_title"
+            android:layout_width="wrap_content"
+            android:layout_height="wrap_content"
+            android:layout_marginTop="18dp"
+            android:textColor="@color/black"
+            android:text="@{item.title}"
+            android:textSize="16sp"
+            app:layout_constraintStart_toStartOf="parent"
+            app:layout_constraintTop_toBottomOf="@id/tv_ad"
+            tools:text="가3팀이 붕어빵을 판다?" />
+
+        <TextView
+            android:id="@+id/tv_ad_body"
+            style="@style/LightTextViewStyle"
+            android:layout_width="0dp"
+            android:layout_height="wrap_content"
+            android:text="@{item.subTitle}"
+            android:layout_marginTop="8dp"
+            android:layout_marginEnd="16dp"
+            android:textColor="@color/gray60"
+            android:textSize="12sp"
+            app:layout_constraintEnd_toStartOf="@id/iv_ad_image"
+            app:layout_constraintStart_toStartOf="parent"
+            app:layout_constraintTop_toBottomOf="@id/tv_ad_title"
+            tools:text="붕어빵 팔꺼니까 익선동으로 많이 와주세요" />
+
+        <ImageView
+            android:id="@+id/iv_ad_image"
+            android:layout_width="120dp"
+            android:layout_height="68dp"
+            android:layout_marginTop="16dp"
+            app:layout_constraintEnd_toEndOf="parent"
+            app:layout_constraintTop_toBottomOf="@id/tv_detail"
+            tools:src="@drawable/ic_launcher_background" />
+    </androidx.constraintlayout.widget.ConstraintLayout>
+</layout>
\ No newline at end of file
diff --git a/app/src/main/res/layout/item_store_location.xml b/app/src/main/res/layout/item_store_location.xml
index 1dd2701a..2881a799 100644
--- a/app/src/main/res/layout/item_store_location.xml
+++ b/app/src/main/res/layout/item_store_location.xml
@@ -141,44 +141,5 @@
                 app:layout_constraintEnd_toEndOf="parent"
                 app:layout_constraintTop_toTopOf="@id/ll_distance_rating" />
         </androidx.constraintlayout.widget.ConstraintLayout>
-
-        <LinearLayout
-            android:id="@+id/layout_empty"
-            android:layout_width="match_parent"
-            android:layout_height="wrap_content"
-            android:layout_marginHorizontal="23dp"
-            android:orientation="horizontal"
-            android:visibility="gone">
-
-            <ImageView
-                android:layout_width="75dp"
-                android:layout_height="75dp"
-                android:scaleType="fitCenter"
-                android:src="@drawable/ic_no_store" />
-
-            <LinearLayout
-                android:layout_width="wrap_content"
-                android:layout_height="wrap_content"
-                android:layout_gravity="center_vertical"
-                android:orientation="vertical">
-
-                <TextView
-                    android:layout_width="wrap_content"
-                    android:layout_height="wrap_content"
-                    android:text="@string/empty_store"
-                    android:textColor="@color/black"
-                    android:textSize="16sp"
-                    android:fontFamily="@font/applegothic_bold"
-                    android:textStyle="bold" />
-
-                <TextView
-                    android:layout_width="wrap_content"
-                    android:layout_height="wrap_content"
-                    android:layout_marginTop="8dp"
-                    android:text="@string/empty_store_msg"
-                    android:textSize="12sp" />
-            </LinearLayout>
-
-        </LinearLayout>
     </androidx.cardview.widget.CardView>
 </layout>
\ No newline at end of file
diff --git a/app/src/main/res/values/colors.xml b/app/src/main/res/values/colors.xml
index 524e5ae2..7f5f301a 100644
--- a/app/src/main/res/values/colors.xml
+++ b/app/src/main/res/values/colors.xml
@@ -30,6 +30,8 @@
     <color name="color_999999">#999999</color>
     <color name="color_99FFFFFF">#99FFFFFF</color>
     <color name="color_FFA1AA">#FFA1AA</color>
+    <color name="color_FF5C43">#FF5C43</color>
+    <color name="color_33FF5C43">#33FF5C43</color>
 
     <color name="gray5">#4f4f4f</color>
     <color name="gray10">#E2E2E2</color>
diff --git a/app/src/main/res/values/strings.xml b/app/src/main/res/values/strings.xml
index 68386485..0f9b331f 100644
--- a/app/src/main/res/values/strings.xml
+++ b/app/src/main/res/values/strings.xml
@@ -192,8 +192,8 @@
     <string name="over_4">4점 이상</string>
 
     <string name="store_type">가게형태</string>
-    <string name="empty_store">주변 2km 이내에 가게가 없어요</string>
-    <string name="empty_store_msg">다른 주소로 검색하거나 직접 제보해보세요!</string>
+    <string name="empty_store">2km 이내에 가게가 없어요</string>
+    <string name="empty_store_msg">다른 주소로 검색하거나\n직접 제보해보세요!</string>
     <string name="empty_data">아직 등록된 정보가 없어요.</string>
     <string name="empty_result">검색 결과가 없어요.</string>
     <string name="show_type">출몰시기</string>
@@ -267,4 +267,6 @@
     <string name="dialog_near_exist_title">10m이내에 이미 제보된\n가게가 있어요!</string>
     <string name="dialog_near_exist_subtitle">중복된 가게 제보인지 확인해 주세요</string>
     <string name="dialog_near_exist_button_finish">이 위치가 맞아요!</string>
+    <string name="ad">광고</string>
+    <string name="detail"><![CDATA[자세히 보기 >]]></string>
 </resources>
diff --git a/common.gradle b/common.gradle
index 0dfb9b03..39a46c18 100644
--- a/common.gradle
+++ b/common.gradle
@@ -16,8 +16,8 @@ android {
     defaultConfig {
         minSdkVersion 21
         targetSdkVersion 31
-        versionCode 33
-        versionName "2.4.5"
+        versionCode 34
+        versionName "2.4.6"
         multiDexEnabled true
 
         testInstrumentationRunner "androidx.test.runner.AndroidJUnitRunner"