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Akri Logo & Assets

Logo

Screen Shot 2020-11-24 at 11 10 44 AM


This directory contains the Akri icon and logo in different settings. Choose the format that works best for the scenario in which the logo is being used:

  • Is the background light or dark?
  • Is there more vertical or horizontal space to work with?
  • Will the logo appear alongside the project name (like on a social media profile avatar)? If so, omit the workmark and just use the icon. Avatars should retain white space around the branding to ensure it is not cropped or squished when viewed in context.

Typography

Akri's wordmark uses a monospaced typeface (Inconsolata) to lend a technical, developer-centric style. Ideally complimentary text should follow these attributes - I recommend use of a common, device-friendly default monospaced typeface to style headlines to work well with Inconsolata.

Standard page copy should not be written in a monospaced font in this way - this typography style is decorative and not used extensively, or legibility can suffer. Standard page copy should use standard sans-serif typefaces such as Helvetica, Segoe, Arial, etc.


Akri Color Palette:

akri-colors


Brand only (not for text):

$purplebrand:   #3E446F;
$greenbrand:    #78FFC9;
$greenshade:    #8CCFCE;
$purpleshade:   #524886;

Accent colors:

$accentgreen:   #01A7C2;
$accentblue:    #8AC4FF;
$accentorange:  #DC9E82;
$accentgold:    #D4B483;
$accentbrown:   #92817A;
$accentgrey:    #AFAAB9;

Content colors:

$dpurple: #343867;   // ideal for text
$dgreen:  #0AABA9;
$dgray:   #41455D;
$lgray:   #EBEDF2;
$lwhite:  #F5F9FD;   // ideal for bg