diff --git a/.mdox.yaml b/.mdox.yaml
index 5d3e75b276..4f8a0be006 100644
--- a/.mdox.yaml
+++ b/.mdox.yaml
@@ -70,7 +70,11 @@ transformations:
         menu: contributing
         lastmod: "{{ .Origin.LastMod }}"
     backMatter: *docBackMatter
-  
+
+  # Non-versioned element: Blog.
+  - glob: "blog/*"
+    path: /../blog/*
+
   - glob: "**/README.md"
     path: _index.md
     frontMatter: &justTitleFrontMatter
diff --git a/docs/blog/welcome.md b/docs/blog/welcome.md
new file mode 100644
index 0000000000..4519df3fda
--- /dev/null
+++ b/docs/blog/welcome.md
@@ -0,0 +1,11 @@
+---
+title: Welcome to Thanos Blog Space!
+date: "2022-11-07"
+author: Thanos Team
+---
+
+Welcome 👋🏼
+
+This space was created for the Thanos community to share learnings, insights, best practices and cool things to the world. If you are interested in contributing relevant content to Thanos blog, feel free to add Pull Request (PR) to [Thanos repo's blog directory](http://github.com/thanos-io/thanos). See ya there!
+
+PS: For Prometheus specific content, consider contributing to [Prometheus blog space](https://prometheus.io/blog/) by creating PR to [Prometheus docs repo](https://github.com/prometheus/docs/tree/main/content/blog).
diff --git a/netlify.toml b/netlify.toml
index bf7ccae38b..628375e592 100644
--- a/netlify.toml
+++ b/netlify.toml
@@ -8,7 +8,7 @@ publish = "website/public"
 
 # Our Makefile builds Hugo, but it's faster if Netlify grabs the correct version on their own
 # via a simple cURL.
-environment = { HUGO_VERSION="0.80.0" }
+environment = { HUGO_VERSION="v0.101.0" }
 
 # NOTE: the sleep at the end is to make sure logs are not truncated on error.
 command = "(env && make web HUGO=$(which hugo)) || (sleep 30; false)"
diff --git a/website/layouts/_default/baseof.html b/website/layouts/_default/baseof.html
index b952e06a36..4fd3803768 100644
--- a/website/layouts/_default/baseof.html
+++ b/website/layouts/_default/baseof.html
@@ -52,6 +52,9 @@
                 <li class="nav-item">
                     {{ partial "versioning/version-picker.html" . }}
                 </li>
+                <li class="nav-item">
+                   <a class="nav-link" href="/blog">Blog</a>
+                </li>
                 <li class="nav-item">
                     <a href="https://github.com/{{ .Site.Params.GithubUser }}/{{ .Site.Params.GithubProject }}" class="nav-link"><i class="fab fa-fw fa-github"></i> GitHub</a>
                 </li>
diff --git a/website/layouts/partials/versioning/banner.html b/website/layouts/partials/versioning/banner.html
index 7745c2a100..e70d90a9b6 100644
--- a/website/layouts/partials/versioning/banner.html
+++ b/website/layouts/partials/versioning/banner.html
@@ -1,6 +1,6 @@
-{{- $currentVersion := index (split .Dir "/") 0 }}
+{{- $currentVersion := index (split .File.Dir "/") 0 }}
 {{- $latestVersion := "tip" }}
-{{- $latestUrl := replace .URL $currentVersion $latestVersion }}
+{{- $latestUrl := replace .RelPermalink $currentVersion $latestVersion }}
 
 {{- if ne $currentVersion $latestVersion }}
 <div class="alert alert-warning" role="alert">
diff --git a/website/layouts/partials/versioning/version-picker.html b/website/layouts/partials/versioning/version-picker.html
index caf026f468..732afd453d 100644
--- a/website/layouts/partials/versioning/version-picker.html
+++ b/website/layouts/partials/versioning/version-picker.html
@@ -3,6 +3,7 @@
     <div class="dropdown-menu" aria-labelledby="dropdownMenuLink">
         {{- range .Site.Sections.Reverse }}
       {{- $version := .Section }}
+      {{- if eq $version "blog" }}{{continue}}{{end}}
       <a class="dropdown-item" href="{{ printf "../../../../%s" $version }}/thanos/getting-started.md">
         {{ $version }}
       </a>