diff --git a/README.md b/README.md
index 76de7cac..cca006aa 100644
--- a/README.md
+++ b/README.md
@@ -114,6 +114,9 @@ var flky = new Flickity( '.gallery', {
   // set img data-flickity-lazyload="src.jpg"
   // set to number to load images adjacent cells
 
+  nextButtonAriaLabel: 'Next',
+  // sets next button aria-label
+
   percentPosition: true,
   // sets positioning in percent values, rather than pixels
   // Enable if items have percent widths
@@ -122,6 +125,9 @@ var flky = new Flickity( '.gallery', {
   prevNextButtons: true,
   // creates and enables buttons to click to previous & next cells
 
+  prevButtonAriaLabel: 'Previous',
+  // sets previous button aria-label
+
   pageDots: true,
   // create and enable page dots
 
diff --git a/js/flickity.js b/js/flickity.js
index d06387be..4bdcef10 100644
--- a/js/flickity.js
+++ b/js/flickity.js
@@ -105,9 +105,11 @@ Flickity.defaults = {
   percentPosition: true,
   resize: true,
   selectedAttraction: 0.025,
-  setGallerySize: true
+  setGallerySize: true,
   // watchCSS: false,
   // wrapAround: false
+  prevButtonAriaLabel: 'Previous',
+  nextButtonAriaLabel: 'Next'
 };
 
 // hash of methods triggered on _create()
diff --git a/js/prev-next-button.js b/js/prev-next-button.js
index 058eef1d..f816551b 100644
--- a/js/prev-next-button.js
+++ b/js/prev-next-button.js
@@ -59,7 +59,10 @@ PrevNextButton.prototype._create = function() {
   // init as disabled
   this.disable();
 
-  element.setAttribute( 'aria-label', this.isPrevious ? 'Previous' : 'Next' );
+  var prevButtonAriaLabel = this.parent.options.prevButtonAriaLabel;
+  var nextButtonAriaLabel = this.parent.options.nextButtonAriaLabel;
+
+  element.setAttribute( 'aria-label', this.isPrevious ? prevButtonAriaLabel : nextButtonAriaLabel );
 
   // create arrow
   var svg = this.createSVG();
diff --git a/test/index.html b/test/index.html
index 8e6a9160..48004c01 100644
--- a/test/index.html
+++ b/test/index.html
@@ -36,6 +36,12 @@
   <script>
     Flickity.defaults.accessibility = false;
   </script>
+
+  <!-- Customize previouse & next buttons to test the options. -->
+  <script>
+    Flickity.defaults.prevButtonAriaLabel = "Previous Custom Label";
+    Flickity.defaults.nextButtonAriaLabel = "Next Custom Label";
+  </script>
   <!-- unit tests -->
   <script src="unit/init.js"></script>
   <script src="unit/cell-selector.js"></script>