From e64f2941746e94bc470428aaa9c4d00d4da35996 Mon Sep 17 00:00:00 2001 From: Hricha Shandily <103104754+Hricha-Shandily@users.noreply.github.com> Date: Fri, 6 Sep 2024 16:59:54 +0530 Subject: [PATCH 1/2] =?UTF-8?q?Update=20Blog=20=E2=80=9C2024-04-23-how-to-?= =?UTF-8?q?optimize-your-paid-ad-campaigns-after-joining-the-cookieless-an?= =?UTF-8?q?alytics-world=E2=80=9D?= MIME-Version: 1.0 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 8bit --- ...-campaigns-after-joining-the-cookieless-analytics-world.md | 4 +++- 1 file changed, 3 insertions(+), 1 deletion(-) diff --git a/_posts/2024-04-23-how-to-optimize-your-paid-ad-campaigns-after-joining-the-cookieless-analytics-world.md b/_posts/2024-04-23-how-to-optimize-your-paid-ad-campaigns-after-joining-the-cookieless-analytics-world.md index d067c98c..f6e61df9 100644 --- a/_posts/2024-04-23-how-to-optimize-your-paid-ad-campaigns-after-joining-the-cookieless-analytics-world.md +++ b/_posts/2024-04-23-how-to-optimize-your-paid-ad-campaigns-after-joining-the-cookieless-analytics-world.md @@ -1,7 +1,7 @@ --- layout: post title: How to optimize your paid ad campaigns after joining the cookieless - analytics world + analytics world? description: Let’s explore what we can do as digital advertisers to stay relevant, while respecting user-privacy and staying compliant with privacy-preserving regulatory bodies. @@ -11,6 +11,8 @@ author: hricha-shandily image: /uploads/is-google-analytics-illegal.png image-alt: How to optimize your paid ads after joining the cookieless analytics world --- +Quick update: Google [announced](https://privacysandbox.com/intl/en_us/news/update-on-the-plan-for-phase-out-of-third-party-cookies-on-chrome/) recently that they are delaying the phasing out of third-party cookies. This is an effort to buy time to balance out the advertising industry's needs and that of privacy advocates. This buys advertisers some time, but the phase-out (in whatever shape it comes) is still around the corner. It's useful to prepare for this eventuality. Let's see how, below. + Advertising has evolved from mass broadcasts to individualized targeting. Earlier, advertising success used to come easier with limited media channels like early TV and radio, because of their sheer novelty and lower competition rates. As newer digital mediums came, they also brought an overload of choices –– for both consumers and advertisers. Eventually, the mediums became more sophisticated and more fragmented, transitioning our behaviors from being more mass-oriented to more individualized. From 2510da91118ce3e593971bb0ae4aaf461d38a2da Mon Sep 17 00:00:00 2001 From: Hricha Shandily <103104754+Hricha-Shandily@users.noreply.github.com> Date: Fri, 6 Sep 2024 17:07:37 +0530 Subject: [PATCH 2/2] =?UTF-8?q?Update=20Blog=20=E2=80=9C2024-04-23-how-to-?= =?UTF-8?q?optimize-your-paid-ad-campaigns-after-joining-the-cookieless-an?= =?UTF-8?q?alytics-world=E2=80=9D?= MIME-Version: 1.0 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 8bit --- ...-campaigns-after-joining-the-cookieless-analytics-world.md | 4 ++-- 1 file changed, 2 insertions(+), 2 deletions(-) diff --git a/_posts/2024-04-23-how-to-optimize-your-paid-ad-campaigns-after-joining-the-cookieless-analytics-world.md b/_posts/2024-04-23-how-to-optimize-your-paid-ad-campaigns-after-joining-the-cookieless-analytics-world.md index f6e61df9..2223b82e 100644 --- a/_posts/2024-04-23-how-to-optimize-your-paid-ad-campaigns-after-joining-the-cookieless-analytics-world.md +++ b/_posts/2024-04-23-how-to-optimize-your-paid-ad-campaigns-after-joining-the-cookieless-analytics-world.md @@ -1,7 +1,7 @@ --- layout: post -title: How to optimize your paid ad campaigns after joining the cookieless - analytics world? +title: Optimizing paid ad campaigns with cookieless tracking in a + post-third-party cookie world description: Let’s explore what we can do as digital advertisers to stay relevant, while respecting user-privacy and staying compliant with privacy-preserving regulatory bodies.