GA4 Advanced tag for Google Tag Manager Server Side

GA4 Advanced provides an open-source alternative to GA4 Base Tag There are a few key features provided by the current tag:

• Ability to override all parameters (including _gcs and cid)
• Data Source settings - you can build a request to Google Analytics using eventData properties (Beta)
• Compatible with Google Analytics 4 Measurement Protocol

How to use the GA4 Advanced tag:

1. Create an GA4 Advanced tag and add GA4 triggers.
2. All fields are optional.

Measurement ID - If the event came from a GA4 web tag, you can leave this field blank to inherit the Measurement ID of the event

Redact visitor IP address - Remove visitor IP address from the event. Reports based on the event will not include geographic information.

Event Name - The event name to be sent to Google Analytics. If this field is blank, the value of the event_name parameter will be sent.

Event Parameters - Specify which parameters you want to include by default, add overwrites or remove existing.

User Properties - Specify which user properties you want to include by default, add overwrites or remove existing.

Data Source Settings - By default, incoming requests will be used as a data source for requests to Google Analytics. You can also choose Event Data (Beta) - in this case, all request properties will be constructed from the eventData. We have a list of parameters copied from thyngster.com (Thanks a lot for your work ❤️), but for now, we don't have a mapping for all of these parameters, so you are welcome to open PR with improvements and fixes.

Logs Settings - Specify whether the tag should write to the logs.

Useful links:

• How to Set Up GA4 Tracking Using Google Tag Manager Server-Side Container

Open Source

GA4 Advanced Tag for GTM Server Side is developed and maintained by Stape Team under the Apache 2.0 license.

Sponsored by Maxwell Stanford.