Blinkit Data Analysis Dashboard 📊

A comprehensive data storytelling dashboard analyzing Blinkit's performance metrics

View Live Dashboard • Report Bug • Request Feature

📸 Dashboard Preview

Interactive Visualizations

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🎯 Project Overview

An in-depth analysis of Blinkit's business metrics from March 2023 to November 2024, covering:

• 📈 Sales & Payment Analytics
• 👥 Customer Behavior
• 🚚 Delivery Performance
• 📦 Inventory Management
• 📱 Marketing Campaigns
• ❤️ Customer Sentiment

⚡ Key Features

• 📊 Interactive Tableau Visualizations
• 📱 Mobile-Responsive Design
• 🔄 Real-time Data Updates
• 📈 Comprehensive Analytics
• 🎨 Animated Transitions
• 📝 Detailed Insights

📊 Analysis Highlights

💳 Payment Trends

Payment Method	2024 (₹)	2023 (₹)	Growth
Card	1,466,181	1,399,377	+4.77%
Cash	1,423,947	1,346,517	+5.74%
Wallet	1,336,965	1,378,039	-2.98%
UPI	1,317,458	1,340,825	-1.75%

👥 Customer Segments

Segment	Orders	Key Characteristics
New	6,829	First-time buyers
Regular	6,598	Consistent purchasers
Premium	6,452	High-value customers
Inactive	6,350	Dormant accounts

🚚 Delivery Performance

Metric	Value	Details
On-time Deliveries	1,577	Within promised time
Slight Delays	529	5-10 minutes late
Significant Delays	136	>15 minutes late
Average Time	3.92-5.40 min	Delivery duration

📦 Inventory Analysis

Margin Performance

• 🥇 Instant & Frozen Food: 40%
• 🥈 Pet Care: 35%
• 🥈 Personal Care: 35%
• 🥈 Snacks & Munchies: 35%

Damage Rates

• Household Care: 4.65%
• Grocery & Staples: 4.46%
• Dairy & Breakfast: 3.83%

📱 Marketing ROI

Campaign Type	ROAS
Festival Offers	4.00
Email Campaigns	3.92
Category Promotions	3.89
Weekend Special	2.98

❤️ Customer Satisfaction

Overall Rating: 3.35/5

Rating	Customers	Percentage
⭐⭐⭐⭐⭐	816	16.3%
⭐⭐⭐⭐	1,708	34.2%
⭐⭐⭐	1,398	28.0%
⭐⭐	538	10.8%
⭐	540	10.8%

Service Performance

• 🚚 Delivery: 85% positive
• 📱 Mobile App: 82% positive
• 🛍️ Product: 82% satisfied
• 🎧 Support: 75% positive

💻 Tech Stack

🚀 Quick Start

# Clone the repository
git clone https://github.com/tanishq-ctrl/blinkit-analysis.git

# Navigate to project directory
cd blinkit-analysis

# Open in browser
open index.html

🤝 Contributing

1. Fork the Project
2. Create your Feature Branch (git checkout -b feature/AmazingFeature)
3. Commit your Changes (git commit -m 'Add some AmazingFeature')
4. Push to the Branch (git push origin feature/AmazingFeature)
5. Open a Pull Request

📄 License

This project is licensed under the MIT License - see the LICENSE file for details.

👨‍💻 Author

_{Built with ❤️ by Tanishq Prabhu}